It’s Woocommerce vs. Shopify today! In this article, we dig in deep and find out is Shopify better than Woocommerce. Let’s begin!
Can you think of someone standing on every other street corner globally and promoting your business? For this, it spins signs with your store name and directs traffic to you.
Well, that is what SEO, abbreviated as Search Engine Optimization, does to boost up your business!
Currently, SEO plays a huge role in ranking websites on search engine pages. In return, direct potential traffic to your website. If you want to rank on SERP, you are required to optimize your business accordingly. Once your company ranks high on SERP, it reaches more and more people and enhances your sales.
For example, SEO optimization requires you to include focus keywords on your web, fitted naturally and logically. Focus keywords can be included in Meta descriptions, product pages, URLs, images or texts, permalinks, etc. But, keep in mind that they sit nicely and naturally.
For businesses transitioning into e-commerce, the choice of the platform comes down to Shopify or Woocommerce. Both have clear pros and cons, but which one is better among the two? This isn’t an easy question.
In short, it depends on factors, is Shopify better than Woocommerce, or if it is the other way around. Be it Shopify SEO or Woocommerce SEO, each is a robust and reliable platform used among millions of users to handle online sales, products, and revenue.
Having said that, there is a difference between Shopify and Woocommerce, making it essential for you to examine in detail. Further, we are here to help you with it.
Let’s begin with Shopify SEO and find that Shopify is better than Woocommerce.
Shopify SEO obtains a million users worldwide and holds a significant position as an e-commerce platform website. The platform focuses on less-technical inclined clientele. Further, it offers an easy way to configure and use the online portal, helping you to work out of the box.
The pros listed as follows are:
A website loading time is a significant factor. Not to ignore that 53 percent of users abandon a site if it takes more than three seconds to load. In this area, Shopify shines on and has a faster loading time compared to WordPress and Woocommerce SEO.
Whether or not you register through them, they automatically register your domain. This means they offer an SSL certificate as part of your monthly fee. Further, they ensure that all of their stores use SSL encryption. This is because the absence of it might result in heavy penalties.
All of us have mobile and internet today. Your business might not be top-ranked if you don’t have a mobile-optimized web store. Google uses mobile optimization as a key-ranking metric, and if your website isn’t performing well on a small screen, it’s a disadvantage.
For this reason, Shopify simplifies the process, involving a mobile-friendly theme.
Shopify focuses on taking away a few technical aspects of SEO from an average user. It doesn’t offer tons of customization options, and the basics are there definitely. It generates XML sitemaps to customize Meta and title descriptions.
Further, the app store of Shopify offers quite a few SEO apps that help you to boost SEO performance. The popular apps are available by Plugin SEO and Ultra SEO. However, neither comes close to Yoast SEO offered by WordPress Woocommerce SEO.
Unarguably, Shopify SEO is designed to be as user-friendly as possible. But, it takes a few of the technical aspects away from the user. Therefore, it might frustrate an experienced web designer if they optimize SEO technical aspects as per their preferences.
You can’t overstate the importance of content for SEO. If your web includes rich and engaging content, it directly affects your SEO score, and Google places a heavyweight on-site quality.
Unarguably, in the sector, it is way behind Woocommerce SEO. It is because it treats a blog as an afterthought and lacks the features delivered by Woocommerce SEO.
A Woocommerce vs. Shopify discussion isn’t complete without looking at the cost of the two platforms. Shopify isn’t cheap. Moreover, given the fact that you can’t resolve the nuts and bolts, it doesn’t stack up well against Woocommerce.
In the ongoing rage between Woocommerce vs. Shopify, let’s look over the pros of this platform:
Woocommerce is designed from the ground, keeping SEO in mind. Unlike Shopify, several plugins help you with easy access, website architecture, etc. This means it allows you to integrate more technical aspects of SEO when compared to Shopify.
With it, you can easily change your URL permalink structure to cater to Google requirements. Further, Woocommerce stores can take advantage of clean, top-level domain structures.
An extensive range of SEO plugins is offered, bringing you to the powerful Yoast SEO. It is by far one of the popular tools for all the right reasons. It is unrivaled among other SEO tools with the ability to customize everything.
Wordpress is well-known for its capability to offer structured data support. It is crucial for website owners and helps optimize a store’s content to appear as rich snippets on Google.
Wordpress started as an SEO platform years ago. It has gotten better with age. A Woocommerce based online store helps you to own the content game. It offers capabilities Shopify users can only dream of.
Shopify key advantage is fast web loading speed, which Woocommerce lacks. It is at the mercy of hosting issues, site plugins, database optimization, image compression, and other factors. So, in a Woocommerce vs. Shopify speed match, the advantages lie with the latter.
While the architecture is SEO friendly, the extensive range of compatible themes isn’t optimized. You are either required to get a highly-optimized piece for a higher price onboard or optimize composition yourself.
There is no one answer, and there is no easy way to reach a conclusion. The debate between Woocommerce and Shopify has been going on for years, and it all comes down to your needs. Both platforms offer advantages and disadvantages, and it all depends on your technical requirements.
You can opt for the Shopify SEO platform and get along with baked-in SEO factors. Your store will perform well with minimum customization. However, you might not be able to dig in deep.
You can go for the Woocommerce SEO platform and avail a high degree of flexibility and customization. The powerful WordPress CMS backs it. It requires more work and a high learning curve, but you have much more SEO power on your end at the end of the day.