Asaan retail

Top 5 Ways to Boost Sales on Daraz

Top 5 Ways to Boost Sales on Daraz

In the Asian market, Daraz has come to emerge as one of the leading e-commerce platforms. It has popularized the concept of e-commerce in countries where the concept was still new, and people were hesitant to shop online.

On one hand, this popularization has resulted in an expansion of opportunities in the e-commerce segment, on the other hand, it has also resulted in toughening the competition in the industry. As a result, getting sales on platforms like Daraz is becoming more challenging than ever before.

Competition

This article will discuss five sure-shot ways to help you boost sales through your Daraz e-commerce store.  

How to Increase Daraz Sale

1) Search the Top Selling Products on Daraz

If you are searching for the products you want to start selling on Daraz, it is recommended that you take insights from the platform. Many products might do well through in-store selling, and many are the best selling on e-commerce platforms.

You can choose a category you are interested in and search Daraz for the product based on the related keywords. Doing a competitor analysis in the category will help you understand the products that are the best selling in the category and the volume level that the top sellers accomplish per month.

For example, researching a category of baby products will get a lot of results. However, niching down to the top four or five products like clothes, accessories, baby care, etc., can help you focus on a single category and offer variants in the few sub-categories you choose.

Business planning

2) Offer Discounts

A market penetration strategy is a tried and tested way for small-scale and even large-scale brands to get a share in the market. Similarly, if you are new to Daraz or want to increase your sales, you might lower the price.

One way to attract buyers is promoting your Daraz store on various groups on social media. In addition, you can offer voucher codes for these buyers to redeem, which can attract significant traffic to your store. Another option is to keep the lowest price in the chosen sub-category while making some profit. This way, you can attract buyers and move up your product listing.

Since 'free' is a word that attracts customers, you can initially offer free delivery on your products to help customers make the purchase decision and choose your product over the competitor offerings. This is another way to improve your product's positioning.

free shipping

Once your product is on the top page, it will automatically get more potential buyers, therefore, generate a significant sales volume.

3) Get Featured and Participate in Sales on Daraz

Once you start getting a good sales volume, you can participate in sales campaigns and flash sales, another great way to get customers.

However, if you have already lowered your price for a campaign, make sure you have some margin left because flash sales require you to reduce your price further. You would want customers, but not at the expense of the profit, right?

‘Seller Picks’ is a criterion that requires a seller rating of at least 60%. This is a combination of your performance, reviews, timely delivery, and low cancellation rate. As a result, your products are featured on the bottom of the first search results page when the customer searches using related keywords. As a result, it adds credibility to your products and increases your sales.

Once your product gets featured and you get a good volume through sales participation, you can increase your prices to benefit from a better profit margin.

You can also get a better sales volume through these tips for ranking your product through the Daraz Seller Center.

4) Maintain your Performance

Getting traffic on your store and improving your product listing through participation in campaigns and flash sales only lasts in the short term if your performance is not up to the mark. 60% seller rating might be the criterion for getting featured in the "Seller Picks"; however, it will not allow you to maintain your position on the search results page.

You will have to assure that you:

  1. Have a cancellation rate lower than 4% - You can only attain this if you have adequate inventory management capabilities.
  2. Fulfill 90% of your orders on time – You can attain this if you are promptly placing orders with the delivery company to deliver on time.
  3. Maintain the rating – Product quality should be as described in the product description. In addition, you should resolve any issues with customers to get negative comments down.

Once you assure these three things, maintaining your seller rating, and therefore, your sales volume and profits will not be far. Here is another article with five tips to help you effectively manage your Daraz Seller Center.

business growth

5) Centralize your Inventory Management

Given that you want to grow in a category that is amongst the top-performing on Daraz, you will probably participate in campaigns and sales that are heavily advertised. Therefore, it is essential to maintain your performance when you are getting a surge of orders. A maintained performance means that you assure that you are satisfying the customers and fulfilling the seller performance criterion set by Daraz, like timely order fulfillment and not letting cancellation rate increase beyond 4%.

If your inventory management procedures are not in place, you would likely be canceling many orders because of stockouts. Also, if you don't place orders with delivery companies on time, the order might not be delivered on time, again impacting your seller rating.

Asaan Retail

Asaan Retail offers a simple solution to your inventory management, accounting management, and order fulfillment concerns. A centralized control panel helps you manage your store and seller performance better. This helps you focus on the other priority areas and get you an edge over other sellers because Assan Retail will automate many problem areas.

Asaan Retail also offers a FREE 15-day trial, so you can forget the hassle of managing your Daraz Seller Center, website, and other channels and focus on growing your business!

 

 

Inventory, Fulfillment and Accounting
Software for Ecommerce Platforms
Asaan retail
Manage your ecommerce business with Asaan Retail.

Table of Contents

Kamil Riaz Kara
4.9

Kamil Riaz Kara is an SEO Specialist by profession and a vlogger associated with Digital Marketing since 2015. He has completed his Masters in Administrative Science from the University of Karachi. As a writer, he has written numerous articles on Technology, Marketing and SEO.

Kamil Riaz Kara
4.9

Kamil Riaz Kara is an SEO Specialist by profession and a vlogger associated with Digital Marketing since 2015. He has completed his Masters in Administrative Science from the University of Karachi. As a writer, he has written numerous articles on Technology, Marketing and SEO.

Enterprise PartnershipWe do our best to contact you within one business day during our office hours: Monday to Friday from 10:00 AM – 7:00 PM GMT+5