Do you want a trifold increase in profits, and business growth? Let’s get to work and learn the basics of the Daraz Seller Center from the experts!
As a businessperson or someone who is aspiring to be an online business owner, you might have heard of the potential e-commerce market that is Daraz. There are quite a few categories on Daraz under which you can list your offerings and following the right strategy increase your profitability trifold in a few months!
Imagining it already? Don’t daydream now and let’s get to work! In this article you will learn the basics of beginning to sell on Daraz with an intro to the Daraz Seller Center – the portal and central control center for sellers. Here are the steps on how to get started with the Daraz Seller Center:
Step 1: Sign Up as a Seller on the Daraz Seller Center
The first step is to sign up as a seller on Daraz to get access to the Daraz Seller Center. There are four categories under which you can sign up for Daraz Seller Center:
Daraz Mall Seller
Daraz Mall is a category on Daraz where authentic brands can sell goods. This means that your business will have to register as a Daraz Mall seller if your business is a brand and offers authentic and licensed goods. There is only one account type under this which is business. Signing up through this category is pretty easy and you will be contacted by a Daraz representative once you sign up.
Local Seller
If you are a local seller from Pakistan you can sign up under this category. Businesses as well as individual sellers can register under this category if they are from Pakistan. The sign up and verification process for this category is very simplistic and just requires a phone number and email address to register.
Global Seller
If you are a seller from outside Pakistan and want to sell in Pakistan through Daraz, you will have to sign up as a global seller. The registration form for cross-border selling on Daraz is very cumbersome as it requires details like details of legal representative, a business registration certificate, Payoneer account details, operations information, and shipping provider information. This is to make sure that the customers on the platform are provided with the best purchase experience and do not face hassles because of shipping or quality issues.
Digital Goods Seller
Daraz has a Digital Sahulat service for digital goods sellers. This might include restaurant deals and digital services like logo and graphic designing. You can register through this category as an individual or a business.
After the Daraz Seller Center sign up, you may be wondering how to verify Daraz Seller account. Once you verify your phone number during the sign up process, you will receive a verification code which will verify your Daraz account unless you are registering for Daraz Mall or as a global seller.
Step 2: List Products on the Daraz Seller Center
Once your Daraz Seller account has been created, you can list your products. On the left ribbon you will see an option named “products” through which you can list your products and update your prices.
You can update your product details, pricing, add and remove products through this option. Once you have listed your products, you will have to learn about the other components on the Daraz Seller Center to help you effectively manage the Daraz Seller Center.
Step 3: Learn about the Performance Scorecard
To get started with the Daraz Seller Center, you need to learn about the components to control your store, manage orders, and participate in sales.
The performance tab is the first thing you see on the Seller Center dashboard. It has the performance criteria you must meet to remain registered on the platform and participate in sales. Daraz has a strict criteria when it comes to the performance scorecard of the sellers. Here are the performance criteria set by Daraz for sellers:
- Seller cancellation rate:
You receive an upgrade on the seller status on maintaining this below 2%. This means out of a 100 orders received if you cancel 1-2, you are eligible for an upgrade. The status is downgraded if you exceed 2% cancellation rate and get temporarily delisted from the platform if it reaches or exceeds 6%.
You receive an upgrade on the seller status on maintaining this below 2%. The status is downgraded if you exceed 2% cancellation rate and get temporarily delisted from the platform if it reaches or exceeds 3%.
The ideal processing time for any order you receive is 2 days. You receive an upgrade on the seller status on fulfilling 85% orders within the ideal processing time. The status is downgraded if you complete only 50% - 40% of orders within the ideal processing time and get temporarily delisted from the platform these orders are less than 40%.
- Instant messaging response rate
If you reply back to the messages received within one working day, it adds up in your response rate. A 70% or greater response rate makes a seller eligible for an upgrade. While lower than a 50% response rate downgrades your status.
The upgraded status means that the seller receives a 50% increase in their daily order limit and pending order limit. When a seller’s status is downgraded, it means a 10% reduction in the daily order limit and the pending order limit.
On the left ribbon, the second option is orders and reviews where you can review the orders that have been placed on your store and any reviews that your customer might have left for you. Better reviews and timely fulfilled orders means better performance score, thereby increasing your chances to grow, get listed as “seller picks” and participate in the widely advertised mega sales and flash sales by Daraz.
You might have a lot on your plate once you start selling on Daraz. While the platform holds a lot of potential for businesses and individual sellers to grow, it has strict criteria to remain listed and grow on the platform. Here is another article to explain you how an automated system like Asaan Retail can help you effectively manage your orders, ship on time, and keep a track of your inventory to minimize your cancellation rates.
