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How to Rank your Product on the Daraz Seller Center?

How to Rank your Product on the Daraz Seller Center?

This article has two techniques to follow if you want to generate authentic sales and get your product highly ranked on Daraz for a long time.

The e-commerce market has extremely low barriers to entry, making it highly competitive. Even though this is the key to the growth of the e-commerce industry, as a seller, this can be very challenging. When starting on Daraz or launching a new product, you might be thinking, 'How can I rank in Daraz to get the sales volume I need to break even?’

Ranking your Product through the Daraz Seller Center

Generating sales in the e-commerce industry relies on the e-commerce platform's algorithms that rank your product and the web crawlers that rank your product listing on Google. Research conducted in 2021 revealed that 45% of the total traffic on Daraz is directed through Google, which presents an excellent opportunity for sellers to rank their products on Google, enjoy increased traffic and sales volume to increase the product ranking on Daraz.

Daraz product ranking depends on the sales volume and listing optimization, which gives way to many techniques like bleeding, which can improve the product ranking artificially before generating actual sales. Therefore, even though this technique works well for small and niche categories, it is not advisable to follow when working in high volume categories.

Loss in business

This article has two techniques to follow if you want to generate authentic sales and get your product highly ranked on Daraz for a long time.

Technique #1: Optimize your Listing

The first technique that helps you drive traffic from Google is to use SEO tools to optimize your product listing. A few SEO techniques can help your product get identified by web crawlers and indexed on the first page of the Google search.

Title Optimization

The first step to optimizing your listing on Daraz is using the Daraz seller tools to optimize your title. You might first want to search for keywords relevant to your product.

One mistake that sellers make is making a list of keywords rather than finding the main keyword. Main keywords:

  • Have a high search volume on Google
  • Are not too long
  • Do not have adjectives
  • Used by the competitors

You can research the products listed on top of your category and find out the keyword they are using in their title. You can then conduct thorough research on the search volume of the title to choose further if you have identified two or more main keywords.

Length

After you have decided on the main keyword, you want to begin forming your title. Firstly, focus on the length of the title. It should not be too long so the automatic URL created includes the title and is short for web crawlers to index.

Keyword Placement

The second thing to consider is keyword placement. You would want to place the keyword in the beginning or after 1-2 adjectives to ensure it comes up in the search results and has a higher click-through rate.

Make it Attractive

A third thing to consider while making the title of the product is to add adjectives as well as numbers in the title. The numbers can signify any quality of the product like “5 layer protection” or can also include the model number of the product.

Search results

Description Optimization

Once you have the title optimized, you would want to optimize the description. Web crawlers go through the first 100 words of the description of the product listing to make sense what the product offers and index it accordingly.

Length

Since the web crawlers go through the first 100 words, it is recommended that the product description length be more than that. However, it should be relevant to the product and define all the product's features and benefits to the customer.

LSI Keywords Placement

Latent Semantic Index or LSI keywords are relevant to the main keyword. There are several ways to find out LSI keywords through Google, which you can use in the description for Google web crawlers to identify your product according to the keywords.

Multimedia

Adding multiple pictures of the product, videos, and additional photos in the description is also a great way to increase the indexing and add-to-cart rate. In addition, it will signify your product as authentic and, therefore, generate the clicks needed to bring up your product listing.

Technique #2: Sales Volume Ranking

Now that we have talked about increasing the click-through rate, it is essential to understand that a product with only an optimized listing will rank lower than a product listing with higher sales. The Daraz algorithm identifies the product with higher sales volume as more relevant to the audience.

You can increase sales volumes through artificial means, but it is not viable for the long term. Here is a tried and tested technique to increase the ranking through sales volume:

Step 1: Participate in a Campaign

Daraz holds campaigns almost every week. With the consumer volume that Daraz is generating for the sellers, participating in these weekly campaigns is a great way to increase sales. The first step in this technique is to participate in a campaign and set the lowest price in the category.

People shopping more because of discounts

Since the sales volume in campaigns depends on pricing, you are most likely to start getting orders. However, you would still want to list it at a price that still has a small margin and is not incurring a loss. This is because, in the following steps, you will have to drop your prices further.

Step 2: Flash Sale Participation

The Daraz criteria for participating in flash sales is getting at least 30 orders and fulfilling them in the last month. In addition, once you qualify for the flash sale, you would have to decrease your price further from the listing price.

Flash sale

You would not want to put in a lot of inventory in a flash sale because you wouldn't want to sell at such a small margin and sell out on your first time.

Once the flash sale is over, you will wait for another flash sale which usually circles back in two weeks. This time, you don't participate in a campaign because you don't want to reduce your prices further. You still have less inventory to offer the second time round in the flash sale. However, slowly and gradually, you would want to increase the quantity based on your demand.

It is advised not to increase the quantity a lot as it will impact the performance metrics on the Daraz Seller Center.

As you begin getting the sales volume through the flash sales, you might already have your product in the first two pages of the keyword search in Daraz.

Step 3: Maintain Rating and Reviews

Although listed as the third step, this is the most important consideration throughout the process. All through this time, maintaining your rating and reviews is critical. It would be best not to let your average rating fall below 4. In case of a bad review, you want to alleviate the customer and offer an exchange to improve the rating. Remember, good reviews on your product can attract more customers along with product ranking which gets you even more sales. 

Reviews attracting buyers 

You might be overwhelmed at the hard work that goes into getting a product to rank on Daraz. Since this is about rating of a single product, tracking the sales, campaign and flash sale participation, inventory management, and order fulfilment to assure a perfect rating for multiple products require a lot of time. Here is an article for valuable tips to effectively manage the Daraz Seller Center, which can help you understand the performance criteria on Daraz. 

Asaan Retail can help in simplifying the process to a great extent. Inventory management across platforms and order fulfilment can be done in a few clicks. You can go for their free 15-day trial to test how their services can help you focus on the things that can help rank your product on Daraz while not worrying about the order fulfilment and inventory management.

So, what are you waiting for? Grab this opportunity now!

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Kamil Riaz Kara
4.9

Kamil Riaz Kara is an SEO Specialist by profession and a vlogger associated with Digital Marketing since 2015. He has completed his Masters in Administrative Science from the University of Karachi. As a writer, he has written numerous articles on Technology, Marketing and SEO.

Kamil Riaz Kara
4.9

Kamil Riaz Kara is an SEO Specialist by profession and a vlogger associated with Digital Marketing since 2015. He has completed his Masters in Administrative Science from the University of Karachi. As a writer, he has written numerous articles on Technology, Marketing and SEO.

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